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Next Session
Start Date:
Run On Demand
Duration : Two consecutive days
Price : $1980.00
Max. Enrolments: 0
Contact: Executive Development Telephone: (02) 9514 3504 Send Email

Decision Risk Analysis

* This course may be conducted in-house and/or customised to your requirements. All prices are GST inclusive.

Most executives think of decision making as a singular event that occurs at a particular point in time. In reality decision-making is an ongoing process, fraught with politics, institutional histories, nuances, misinformation and personal assumptions. A growing number of organisations recognise this and are embracing decision analytics, both strategically and tactically, to build sound competitive strategies and improve organisational decision-making processes.

A proven decision-making process delivering smarter organisational decisions is called Competitive Intelligence (CI). Competitive Intelligence involves the collection, analysis, synthesis and dissemination of actionable information to provide support and minimise risk for decision makers. Good competitive insights is a vital ingredient in growing market share, identifying profit potential, and enabling a business to identify and understand their performance across a variety of domains including understanding their competitors' intentions.

This course explores both the processes and products of competitive intelligence. Processes include data mining, elicitation techniques, and analytics including competitor analysis, psychological profiling, scenarios, industry analysis and others. Products include intelligence briefings, competitor profiles, impact reports and executive briefings. By transforming raw business data and information into actionable insights, CI supports informed and timely decision-making, providing smarter decisions for organisations.

Program Objectives

This course aims to give participants the knowledge and skills to:

Understand the discipline and practice of competitive intelligence gathering, analysis and synthesis in a global business environment;
Identify and articulate the ways in which competitive intelligence can contribute to and improve organisational decision-making;
Identify opportunities and appropriate techniques to improve the efficiency and effectiveness of a corporation’s decisions;
Implement and manage competitive intelligence systems appropriate to a corporation and its competitive, legal and ethical environments.

Who Will Benefit?

This course is particularly useful for:

Professionals who have to support executive decision making
Professionals who perform CI as a secondary job function
Professionals keen to understand the basics of CI.

Program

Day One
What is Competitive Intelligence?

CI framework
The question, the need, the requirement

The data gathering process

Sources - the intelligence tree
Information versus intelligence
The quality of information
Finding the information you need
Difficulties in gathering data

Analysis

analytical methods
The "Farout" system
Drawing conclusions

Case study

Day Two

Reporting and presenting intelligence
- Using intranets
- CI software support tools
Case study
Defining a TARGET project
- Priorities for the project
- Establishing a CI project framework
Internal versus external resources
Where should CI be located?

About the Presenter - Babette Bensoussan BBus (UTS), MBA (Macq)

Babette Bensoussan is the Managing Director of The MindShifts Group, a company specialising in competitive intelligence, strategic planning and strategic marketing projects in the Australasian region. Since 1992, she has undertaken more than 300 projects and consulted to Global Fortune 500 companies and SME in strategic busines planning, competitive intelligence, and strategic analysis.

Babette is the 2006 SCIP Meritorious Award Winner – internationally, the highest award and recognition in the field of Competitive Intelligence. She has taught Competitive Intelligence in undergraduate business and MBA programs both in Australia and overseas.

Entry Requirements

This open entry course has no pre-requisites specified.

Qualification/ Pathway

This discrete short course is not specifically linked to a UTS award course.

This training course may contribute to your CPD (Continuing Professional Development) requirements.

A certificate of attendance will be awarded on course completion.

Discounts

15% discount for three or more registrations from one company. Registrations must be received at the same time.
10% discount for UTS:Alumni members (membership is free).

Course fees include all notes, folder and catering (morning tea, lunch and afternoon tea).

How Do I Enrol?

This program is not currently scheduled. If you would like to be kept up-to-date on upcoming course dates, you may wish to join our subscriber list. Please email Executive Development with your contact details.

Short Course Calendar

Run on demand.

If you would like more information about the short course unit please Click Here to visit their website.